The World Wide Web is almost 20 years old now, and many businesses (especially the "early adopters") are working on the third, fourth or fifth version of their corporate web site. Just as the web has evolved, so must your place in it change and grow.
Unfortunately, too many business "leaders" still consider their web site to be nothing more than an electronic brochure. Or, worse, a nuisance that costs too much money to build and maintain for very little payback. Chances are they are correct, as it is unlikely they have developed a well thought out web strategy as an integral part of their overall corporate planning.
But other companies have embraced the web as an exciting and all-encompassing communications tool, with all the opportunities that entails. Some have converted their entire business model to be web based, while others are using the web as a powerful marketing engine to drive leads and sales.
How about you? Is your web site something you can point to as a valuable part of your organization? Does it actively, engagingly and effectively communication your company's message? Most importantly, does your web site contribute to the profitability of your business?
If not, it is time to reevaluate your commitment. The web and the world are moving on around you. You can either get on board or get left behind.