In case you have not heard, the recession is over and economic activity is on the rebound. What? Your business is not booming again? Customers are still hard to come by?
Join the club. While Wall Street may be on an upswing, it will be several months before any semblance of "normal" returns to Main Street.
But that does not mean you should sit back and wait. Just the opposite, in fact. Now is the time to launch a preemptive marketing strike aimed at recapturing lost customers and conquering new ones.
The mood of the country is definitely shifting, and tightened purse strings will surely loosen somewhat. But painful memories of the recession will linger and cause consumers (including business-to-business customers) to be more prudent and cautious. All the more reason to be aggressive with your marketing.
Putting your name, products and services in front of potential customers now will better position your company for the time when customers do start spending again. In fact, acting now will leave you a less crowded field, as timid competitors try to tiptoe through the next few months without making any impact on the market.
Be bold and loud and consistent today and you'll be the one buyers choose when they start writing checks again.