Monday, November 30, 2009

Dear Tiger Woods, Here is Some Free PR Advice

Dear Tiger Woods:

First, I am glad that you were not seriously injured in your early morning car crash. At least not PHYSICALLY injured. I am afraid that the damage done to your reputation may be much more serious. And whoever is providing you with advice on how to handle this crisis should be sued for malpractice.

Here is what you need to do: 'fess up.

If there was a domestic problem that caused you to race out of your driveway (slowly, of course) in the wee hours of the morning, say so. No details are necessary, just a brief, "Elin and I had a disagreement and I went for a ride to cool off." Such an admission will help to humanize you in the eyes of the public and generate a lot of sympathy from your core audience, us guys.

If there was not a problem on the home front, step up to the microphone and say so. Go directly to the public yourself and tell them that nothing happened, end of story.

All this hiding behind your lawyers makes you look bad. Guilty. Wimpy, even.

Your golf game has always been bold and honest. Now is not the time to take a different direction with a very public part of your personal life.

And fire the PR guy.

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