Aside from its value as a mental exercise and outlet for creativity, does writing a regular blog provide any value for a small or medium size business? The answer is yes.
A recent study by inbound marketing agency Hubspot (www.hubspot.com) reports that "companies that blog have far better marketing results." The study found that companies that blogged had 55% more visitors to their websites, accumulated 97% more inbound links, and had 434% more indexed web pages.
Are these important figures? Absolutely.
More visitors to a website is obviously vital, as it gives a company more opportunity to tell its story and sell its products or services.
More inbound links increases a website's visibility with search engines, helping the website move up the in the results for keyword searches.
More indexed pages also increase the chance a search engine will find and report a website.
What the Hubspot study tells us is clear: if you want your website to be a more active and contributing part of your overall marketing program, you should be blogging on a regular and consistent basis.
It does not take much to get a blog started. The first post is easy. It is the second and all subsequent blog posts that are difficult! Yet, if you think about it for just a short time, there is plenty about your business to talk about and share.
Take "Start a blog" off your "to do" list and put it onto your list of regular duties. If you need help starting or maintaining a blog, I'd be glad to help. Shoot me an email to firstname.lastname@example.org and we can work together to make you a blogger.