Why did it take the FBI 16 years to discover that advertising actually works? All the power of the country's leading criminal investigative apparatus was unable to locate Whitey Bulger, one of the most notorious crime bosses of our time. Yet a few days of television ads led to the tip that brought police right to Whitey's California door.
(All of this assumes, of course, that the FBI was REALLY looking for Mr. Bulger. The Feds may have had a great deal of incentive to keep Whitey on the "missing" list. But that is a story for another time.)
Chalk this one up as a victory for the power of an appealing advertising message!
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