All of you SEO junkies out there, pay attention. It is great that your website has made it to the first page of Google. I am very happy for you.
But high search engine rankings don't mean anything unless they generate a click through to your website.
A visit to your website doesn't mean anything unless it generates a sale or captures a sales lead.
A sales lead doesn't mean anything unless you follow it up within 72 hours, after which it is dead and gone.
My point is this: You can't focus on a single aspect of Internet marketing to the exclusion of other, equally important parts of the equation. All of them have to be working together in order to create action that matters.
Good keywords, on-site/off-site SEO and a strong AdWords campaign all lead to site visits. Valuable information and good conversion tools on your website leads to the capture of actionable data. Prompt and targeted follow up leads to an opportunity to create a customer.
Shortcuts and half measures will only cost you time, money and credibility. With 8 out of every 10 consumers using the web to search for information and resources before making a purchase, you can't afford to get it wrong.